Website Rescue & Rebuild Proposal
THE GARCADE
MENOMONEE FALLS, WI
THEGARCADE.COM

Great arcade.
Compromised website.

The Garcade has 150+ games, 1,000+ five-star reviews, and a website that is actively working against it — including a security problem that needs attention this week, not this quarter.

⚠ SECURITY: SPAM INJECTION FOUND FULL REBUILD EVENT BOOKING LOCAL SEO
Priority One — The Security Finding

Your website is serving spam pages to Google right now.

What we found on thegarcade.com
thegarcade.com/co-parenting-dating-site/ thegarcade.com/karan-johar-dating-history/ thegarcade.com/dating-apps-for-older-professionals/

These dating-spam URLs live on The Garcade's own domain. Links to them are hidden inside the Google reviews section of the homepage — tucked behind reviewer names and profile photos, where no legitimate designer would ever place navigation. Visitors don't see them. Google's crawler does. That's the signature of a WordPress SEO-spam injection: attackers compromise the site, generate junk pages for unrelated keywords, and hide the links in real content so search engines index them.

⚠ Risk: search rankings poisoned · possible "this site may be hacked" warning in Google
Priority One — What It Means

Left alone, this gets worse — quietly.

Consequence 01

Search rankings bleed out

Google sees an arcade site suddenly hosting dating content. Its trust in the whole domain drops — and rankings for the searches that matter ("arcade near me," "birthday party venue") sink with it.

Consequence 02

The red warning label

If Google flags the compromise, search results can show "This site may be hacked" under The Garcade's name — a conversion killer for every parent researching a birthday venue.

Consequence 03

Reinfection is the default

Deleting the spam pages isn't a fix. Until the vulnerability that let attackers in is closed, the pages come back — usually within days.

Verify it yourself — 30 seconds

site:thegarcade.com

Type that into Google right now. It lists every page Google has indexed on the domain. Real pages should appear — and so will any spam pages that shouldn't exist.

Level Two — The Rest of the Audit

Beyond the hack: a site that undersells the arcade

4.8★

1,000+ reviews, showcased badly

An outstanding Google rating — but the featured reviews on the site are four years old, and the review widget is where the spam links are hiding.

0

Event pages that don't exist

Birthday parties, corporate events, and field trips — the highest-value bookings — have no dedicated pages, no pricing, and no booking flow. "Book Event" just scrolls the same page.

STOCK

Generic photos of someone else's arcade

Stock neon-sign imagery instead of the actual space, actual games, and actual people having fun — the venue's best sales asset, unused.

BROKEN

Small failures everywhere

A gift card link that's a raw Square URL with an old Facebook tracking ID attached, a newsletter form that appears broken, and mobile settings that block pinch-to-zoom.

Power-Up — The Rebuild

Clean it, then rebuild it right

01 — Rescue

Malware cleanup & hardening

Remove every injected page, close the vulnerability, update and lock down WordPress, and request Google re-review so the domain's reputation recovers.

02 — Rebuild

A site that looks like the arcade feels

Real photos of the space and games, the retro energy done properly, mobile-first — built clean so this never happens again.

03 — Book

Real event pages with real booking

Dedicated pages for birthdays, corporate events, and field trips with packages, pricing, and an actual booking flow — the revenue side of the site, finally built.

04 — Rank

Local SEO on a clean foundation

"Arcade near me," "birthday party venue Menomonee Falls," "things to do with kids Milwaukee" — schema markup, Google Business Profile refresh, and fresh review showcasing.

The Speedrun — Timeline

Security first. Everything else follows.

THIS WEEK

Contain

  • Full malware scan & spam page removal
  • Vulnerability closed, WordPress hardened
  • Google Search Console cleanup request
WEEKS 2–5

Rebuild

  • New site designed with real photography
  • Event pages & booking flow built
  • Gift cards, forms, and mobile fixed
WEEKS 6–8

Rank

  • Local SEO pages & schema live
  • Google Business Profile refreshed
  • Fresh reviews cycling on-site
Final Boss

The arcade earned 1,000+ five-star reviews.
The website should be defending them — not undermining them.

STEP 01Rescue — this week
STEP 02Rebuild
STEP 03Book events
STEP 04Rank locally
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